A motor-culture brand out of Studio X, drawn in August 1996 and still
running thirty years on. Custom clothing, a print shop, and a crew —
wheels meant to race.
SX_FeelinLucky_RaceTime_Poster_00 — the current poster treatment.
The Estate
feelinlucky.fyi
The hub. Every other domain points here.
Hub
feelinluckybrand.com
The brand — since 1996 by Studio X.
Held
feelinlucky.cc
Custom Clothing design at Studio X.
Held
feelinlucky.ink
Custom Print Shop.
301
feelinlucky.org
Member & fan perks and specials.
Held
feelinluckyoriginal.com
Resolves to feelinluckybrand.com.
Held
Wiring, as probed 17 Aug 2026. All six zones are active on Cloudflare. But
feelinlucky.fyi — the hub — has no A, AAAA or CNAME record and no Worker
route, so it returns nothing at all. Four of the others sit on the parked Worker
serving a 3 KB held page. feelinlucky.ink 301s to the brand domain, which
contradicts its Print Shop role.
The plan and the wiring do not match yet. The hub is the one piece that does not exist.
The Speed Shop
The shop wall. Original Speedshop is the pop-up that travels to
events — the destination on the art changes with the run. Home shop:
Las Vegas (Henderson, NV).
Fast Gear Fast
Pre-release · not taking orders
The 30-year drop is being cut, not sold. No prices are set, no
checkout exists, and nothing here can be bought yet. When the run is real, this
page will say so and the crew hears first.
FL
The Classic Tee
1996 Pit Girl plate, front. Wordmark across the back.
Black · WhitePrice at launch
30
30 Year Crew
Heavyweight crewneck. Anniversary mark, chest left.
Black · GreyPrice at launch
⚑
Pit Cap
Checkered under-brim. Embroidered speed wings.
Black · RedPrice at launch
▣
The 1996 Print
Archival run off the original plate. Numbered, signed.
LimitedPrice at launch
◎
Sticker Set
Wordmark, wings, checkered bar, the Lucky shield.
Five upPrice at launch
▲
Rally Jacket
Coach cut. Checkered lining, chain-stitch back.
BlackPrice at launch
Cut and printed at Studio X — clothing through
feelinlucky.cc, ink through feelinlucky.ink.
Ordered from Las Vegas, shipped from Las Vegas.
On The Road
Original Speedshop
The pop-up. It comes to the event —
gear, prints and the wall, set up on site. Home shop is Las Vegas
(Henderson, NV); the destination on the banner swaps with each run.
October 2026
Bike fest — event to be announced.
Booked
Sturgis 2027
South Dakota. Missed the 2026 run; going next year.
Planned
Dates and stops post to
Facebook first.
Identity
Black, white, grey and red — with the checkered
flag carried as patina, not pattern.
- Motor Rally
- Speed Power Chrome
- Built For Speed
- Let’s Race
- Speed · Power · Conquest
- Trade Mark
Pit Girl PH(ill5)x — the classic, drawn 14 Aug 1996, 11:26 AM.
Six days after the brand. The file still carries the timestamp.
What this rough is
This is the kaibuskirk.com door replicated for a second brand — the same
four-rail skeleton (left rail, top rail, right rail, bottom rail), the same sheet
system sliding from left, right and centre, the same three-role type system. Only the
tokens changed. That is the standard working as designed: accent is the per-door variable.
It also ships with the tap-catcher fixed. On the live doors a closed sheet is hidden
with transform and opacity alone, leaving a 26.8 px invisible,
tappable strip over the right rail on a 390 px phone. Here the closed sheets carry
pointer-events:none and visibility:hidden. Tap the right rail on a
phone — it does what it says.